Hyundai Motor Company officially launched its all-electric IONIQ lineup brand in China and unveiled two design concept cars at an event ahead of Auto China 2026 show.
The two all-electric concept cars developed for China are the VENUS Concept Sedan and the EARTH Concept SUV.
"Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers and our genuine commitment to this market. Built on IONIQ's uncompromising principles of world-class safety and quality, we will soon introduce production models that seamlessly combine the smart driving and smart cabin experiences that Chinese consumers demand," said Li Fenggang, president at Beijing Hyundai Motor Company, in a statement.
The automaker called the VENUS and EARTH concepts the first tangible results of its new China strategy, serving as a design "barometer" for future IONIQ production models.
Hyundai VENUS conceptHyundai
VENUS includes an exterior finish dubbed "Radiant Gold" along with a lightweight, frame-structured roof, a transparent spoiler and a "one-curve silhouette." Inside, the wrap-around cockpit is meant to evoke Venus's atmosphere with layered mood lighting and a "Lumi" character integrated into the design for a "playful connection between driver and vehicle."
Hyundai EARTH conceptHyundai
EARTH's exterior finish is named "Aurora Shield" and the vehicle includes details like skid plates and exposed bolt accents. The interior is described as a comfortable "small Earth," featuring "air-hug" seats made of soft air modules. Mood lighting that mimics tree shadows and "shy-tech" elements accent the space alongside an "Aero" character and hidden map patterns of Beijing.
"We chose to be 'The Origin'. Something entirely new — recognizable at a glance from a distance, with a powerful presence on the road, and delivering what we call a 'Best in First Impression'. 'The Origin' is our declaration: 'Lead, don't follow'. It is the point from which our movement begins. Our ambition is to set a new direction," said Simon Loasby, Senior Vice President and Head of Hyundai Design Center at Hyundai Motor Company.
