NHL Team in Trademark Dispute with Bag Manufacturer

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The NHL's newest team announced a lawsuit

against a bag manufacturer over a trademark

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dispute.

The controversy involves the Utah Mammoth

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hockey team and a hockey equipment bag maker

named Mammoth Hockey,

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the Salt Lake Tribune reported.

Filed in US District Court,

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the team's lawsuit seeks a declaration that its

logo and name do not infringe on Mammoth

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hockey's trademark rights.

The team's owner,

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Smith Entertainment Group, added in a comment

to the Tribune that it does not believe the

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name will harm the bag maker, which launched

its Mammoth IPA flagship bag in 2014,

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according to the company's website.

The NHL team,

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formerly the Arizona Coyotes, announced Mammoth

as a possible name.

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In April 2024 and revealed it as a finalist in

January 2025.

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After playing its inaugural season as Utah

Hockey Club,

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the team officially selected the Mammoth name

in May.

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The lawsuit states that the bag manufacturer

initially supported the team adopting the

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Mammoth name during its search for a permanent

identity, the Tribune reported.

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The filing also claims that the company reached

out to the team to explore collaboration if it

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chose Mammoth.

However, the bag company allegedly reversed

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course in June and threatened litigation,

claiming the new name violated.

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The Tribune reported that the team

responded in a letter stating that it does not

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maintain and has never filed a trademark

application for the Mammoth designation.

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The letter also pointed to shape and color as

key differences between the two logo designs.

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Mammoth Hockey said it would vigorously defend

itself in a trademark dispute,

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the Tribune reported.

The company argues that consumers could confuse

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the two brands and that fans of other NHL teams

might refuse to buy its products,

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thinking that a purchase would support a rival.

I'm Nolan Bastein.

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This is Manufacturing Now.