Craft Brewery CEO Sued for Misappropriating $100M

Shareholders allege that the company's founders used millions for their own purposes.

For those who haven’t been, the rolling hills and valleys of southwestern Wisconsin combine with wide swaths of lush farmland to create a uniquely beautiful landscape. And a perfect example of this blend of small towns and dairy farms is the village of New Glarus.

With a population of about 2,000, local pride resonates primarily from two areas: its Swiss ancestry, and the local craft brewery.

Perhaps best known for its Spotted Cow offering, New Glarus Brewing Company employs about 120 people.

Founded by Deb Carey and her husband Dan, who is also the head brewmaster, in 1993, it has since grown to become the 12th largest craft brewer in the U.S, with annual sales in the ballpark of $20 million.

However, recent allegations are casting some dark clouds over the company’s success. According to a report from, a handful of brewery shareholders, led by three original investors, are suing company CEO Deb Carey. 

At the heart of the suit are allegations that Carey was less-than-transparent about the company’s financials. This includes the establishment of the Sugar River Distillery, which was designed to be owned by the brewery but was transferred to Carey and her husband without notifying stockholders.

In case you were wondering, the company does have a board of directors, but Carey is the only member.

The suit also claims that New Glarus Brewing retained, as opposed to distributed, over $100 million in earnings, including over $40 million in cash. It’s alleged that the Careys used large portions of these funds for their own purposes as opposed to re-investing in the business or sharing with stockholders.

Deb Carey is also accused of using brewery money to buy minority shareholders’ voting shares at lower values in order to retain her majority.

Carey, according to a report by Wisconsin Public Radio, said she was blindsided by the lawsuit and sees it as retaliation for her decision to not lay off employees or seek PPP funds over the last year. Essentially, she contends, that because stockholders didn’t see dividends at the level that they could have, they’re now suing.

It’s worth noting that those three stockholders’ initial $25,000 investments would now be worth upwards of $10 million.  The company’s net value is estimated at about $200 million.

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