Ford Delays Bronco Relaunch

The automaker cited supply chain problems amid the COVID-19 pandemic.

Supply chain problems are forcing Ford to delay the launch of the highly anticipated Bronco SUV.

The carmaker initially targeted the spring of 2021, but deliveries have been pushed into the summer as some of Ford's suppliers face COVID-related challenges. 

According to Reuters, a Ford spokesman specifically identified tooling work as the cause, and he wouldn't confirm whether or not another delay was possible, although he said the company is monitoring the outbreak closely. 

According to the company, the delays are specific to suppliers, and not affecting Ford's Michigan Assembly Plant charged with building the vehicle. 

While Ford has been mum on specifics, the Detroit Free Press reports that the delay involves the production of the Bronco's removable top.

Initially, customers were going to be able to place orders starting Dec. 7, but Ford has pushed that process to January.

The delays impact the two- and four-door full-size versions. The smaller, less expensive Bronco Sport, which is made in Mexico, is still on track and arriving at dealerships soon.

The company has reportedly received anywhere from 150,000 to 230,000 reservations for the Bronco. The waitlist could stretch up to 18 months. 

The base, two-door Bronco starts at $28,500, the four-door at $33,200, and the less-expensive Sport starts at $26,660.

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