McDonald's said that after rolling out its "hottest, juiciest and tastiest classic burgers ever...Hamburglar is stepping up his burger-stealing game."
That means the classic character is getting his own special heist vehicle dubbed the Burgercuda, a custom 1970 Plymouth Barracuda. The Burgercuda features a black-and-white striped exterior and interior along with red detailing and the McDonald's logo throughout. The company said it also includes "bun-like hubcaps, a spare tire disguised as a giant cheeseburger, and a hidden burger warmer in the center console." The Hamburgler's catchphrase, "Robble, robble," appears on the hood scoop and the license plate.
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McDonald's went to a lot of trouble to make the car stand out so customers who spot it can scan a code to get rewarded with free food and Hamburglar-inspired swag. The company is also letting customers enter to win free McDonald's burgers for a year by visiting SpotHamburglar.com.
"McDonald's built a legacy on serving delicious burgers, but anytime we have an opportunity to make the best even better, we take it," said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's. "It's no surprise these changes caught the attention of our biggest burger fan – the Hamburglar. We're excited for fans to join in on the fun as they look for him on his burger-stealing spree. You never know where he'll pop up next."