Harley-Davidson today announced that it is bringing production of the Revolution Max platform for North America back to the United States as part of the its "Back to the Bricks" strategy.
The move brings machining, powertrain assembly, painting and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, supporting union jobs and strengthening the company's American manufacturing footprint.
The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture over 100,000 motorcycles out of the company's York, Pennsylvania facility in 2027.
Models included in the production shift include Pan America, Sportster S and Nightster.
"The Trump Administration's changes to U.S. trade policy, combined with shifts in the global trade environment, have created new opportunities for companies to invest in domestic manufacturing. For Harley-Davidson under our new CEO Artie Starrs, this means we are able to lean even further into our American manufacturing footprint and build more motorcycles here at home. This decision, which has been months in the making, reflects our commitment to strengthening Harley-Davidson's manufacturing base for the long term," the company said in a statement.
LiveWire
Harley's electric vehicle business, LiveWire, today also announced the start of production for its newest models, the S4 Honcho Trail and S4 Honcho Street. Production is now underway, with the first units expected to arrive at authorized LiveWire retail locations this summer and broader global availability continuing throughout 2026.
