Mitsubishi Motors announced a revised version of its Momentum 2030 initiative, a five-year business plan focused on product expansion, electrification, retail modernization, network development and increased market share in North America.
Central to the North American strategy is an expanded focus on adventure-oriented and off-road-capable vehicles. The company also intends to re-enter the pickup truck segment in North America through its collaboration with Nissan.
Momentum 2030 is built around four pillars:
- A path to electrification
- A path to a renewed and expanded product lineup that strengthens Mitsubishi Motors in North America
- A path to a modernized retail sales model
- A path to network expansion and sustainable sales growth
Mitsubishi Motors plans to expand its U.S. lineup from four vehicles to six vehicles in 2027. The lineup will include the Outlander Sport, Eclipse Cross, the new Eclipse Sportback EV, Outlander, Outlander Plug-in Hybrid and a new rugged Outlander variant, with the model name to be announced in the coming months.
In a separate announcement from Mitsubishi Motors Corporation in Japan, the company disclosed the return of the Pajero (Montero) nameplate. No decision has been made regarding a U.S. introduction of this vehicle.
The automaker's North American division has a headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan and New Jersey.
