Kia Corporation (Kia) has developed the world's first car accessory made from plastic extracted from the Great Pacific Garbage Patch (GPGP) by The Ocean Cleanup. The announcement of the accessory is a major milestone in its long-term partnership with The Ocean Cleanup. Since 2022, Kia's support of the non-profit organization, which is dedicated to developing and scaling technologies to rid the world's oceans of plastic, has been a key part of the brand's ongoing transformation into a leading provider of sustainable mobility solutions.
As one of the most significant outcomes of the partnership so far, Kia will introduce a limited-edition trunk liner for the all-new Kia EV3 made using ocean plastic received from The Ocean Cleanup. The exclusive accessory will be available for EV3 in selected markets and available to order in line with the model's market introduction.