Maserati Unveils Barbie Car

It's only making two of them.

Maserati Barbie Grecale Visual

Italian luxury automaker Maserati has unveiled a collaboration with Mattel's Barbie, an ultra-limited edition Maserati Grecale, the Italian House's newest SUV, "selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamorous event."

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch soirée in Los Angeles. For this U.S. exclusive edition a part of the sales price will benefit the Barbie Dream Gap Project – the Barbie brand's ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.  

This Fuoriserie Maserati Grecale is a Trofeo version featuring a powerful 530-hp V6 Nettuno engine. The SUV's exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals a rainbow effect on a sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique "B" badge.

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