MariMedโs recent โWorldโs Largest Cannabis Brownieโ public relations campaign is earning national recognition.
Late last year, the companyโs confectioners baked an 850-pound brownie infused with 20,000 mg of THC.
The massive treat was created to highlight the launch of MariMedโs Bubbyโs Baked infused baked goods product line.
MariMed said press coverage of the campaign generated more than five billion consumer impressions.
The giant confection appeared on โSaturday Night Liveโ and โJimmy Kimmel Live!โ along with national publications like USA Today.
The American Business Awards honored the campaign with a 2022 Gold โStevieโ Award for โCommunications Campaign of the Year.โ
The campaign was also a finalist for a Public Relations Society of America โBronze Anvil.โ